Overview
Whether the focus is on products or services, marketing is a field that is crucial to the success of any organizations that seeks to sell. Columbia Southern University’s online Bachelor of Science in Business Administration with a concentration in Marketing teaches students how to understand consumers’ wants and needs and how to develop marketing tactics that fulfill them. The degree program covers a variety of marketing topics including consumer behavior, marketing research, strategic marketing, advertising and more.
Multiple factors, including prior experience, geography and degree field, affect career outcomes. CSU does not guarantee a job, promotion, salary increase, eligibility for a position, or other career growth.
Degree at a Glance
- Number of Credits
- Maximum Transfer Credits
- Tuition Per Credit *
- Next Start Date
Program Summary
Program Description
Learning Outcomes
Upon completion of the program, students should be able to do the following:
Marketing Concentration
Concentration Outcomes
Testimonial from Toya Simon
You just have to make up your mind and do it. And that’s what I did.
Curriculum
For more information regarding courses outside the recommended course of study, view the full course listing.
( * Indicates recommended course of study. )
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Major Requirements – Group {{group}} Course Number Course Title Credit Hours {{ CourseNumber }} {{ CourseName }} {{ CourseHours }} Major Courses -
Course Number Course Title Credit Hours {{ CourseNumber }} {{ CourseName }} {{ CourseHours }} Concentration Courses -
To fulfill the General Concentration for this degree, student may choose any 5000-6000 level course not used to satisfy program requirements. Student can review all available courses at our full course listing. Students are strongly encouraged to speak to their academic advisor prior to choosing general concentration course options.
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The following courses indicated by * are recommended to satisfy General Education Requirements.
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To fulfill open electives, students may choose any course not used to satisfy program requirements, taking into consideration the degree program upper-level requirements. Students can review all available courses at our full course listing. Students are strongly encouraged to speak to their academic advisor prior to choosing open elective options.
Course Number Course Title Credit Hours {{ CourseNumber }} {{ CourseName }} {{ CourseHours }} -
Course Number Course Title Credit Hours {{ CourseNumber }} {{ CourseName }} {{ CourseHours }} Program Electives
Tuition Rates
Our goal is to provide the strongest online academic programs at an affordable rate. On average, our tuition is less than half the cost of our competitors.
| Course Type | Tuition Rate Per Credit Hour* |
|---|---|
| Undergraduate | $270 |
| Graduate | $349 |
| Doctoral | $545 |
*Rates are per credit hour. Most courses are three (3) credit hours. Tuition and fees are payable in U.S. funds. Tuition rates are subject to change. CSU’s tuition rate for associate, bachelor’s and master’s courses is $250 per credit hour for all active-duty military members using tuition assistance except those who are using a Learning Partner discount.
The lower rate is offered to keep the tuition rate at the DoD cap of $250.
† CSU Learning Partners receive a tuition discount that is applied to the full tuition rate.
Ways to Save
Paying for school is possible. At CSU, there are many Ways to Save including scholarships, military tuition assistance, Learning Partnerships and more.
Troy Coleman
M.B.A. Marketing
Not only did I learn new concepts, but the MBA marketing program also helped reinforce concepts that I learned on the job after 13 years in my current career.
Jennifer Hughes
M.B.A. Human Resource Management
I will be able to impact so many lives, especially other military spouses.
*Testimonials may not reflect the experience of all CSU students.
Accreditation & Institutional Recognition
Columbia Southern University is recognized for its integrity, rigorous academic material, transparency and high-caliber instruction.
